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Title - This tag appears in the title bar of
a web browser when the page is loaded, and some search engines that
don't handle META data will use the title information to help index
your pages. You may want your title and description tags to be
similar.
Search engines have different guidelines for how long titles should be, the safest course is to limit your title to about 80 characters. Include a couple of keywords along with your name
or organization. Try to include two or three keywords within your title. Don't repeat the same keyword in your title more than twice; it's considered spam. Also, some engines penalize for using all CAPS.
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Description - This tag should contain a
sentence or two that describes your web page. This description will
show up next to your link when it appears on a search
engine. Give your potential visitors a quick and precise
"description" of what they will find on each particular page of your
site. You are allowed a total of 200 characters (approximately 25
words) in your Description tag, but you would do best to get to the
point with as few words as possible because some search engines won't
display the full 200 characters. The meta description tag should contain multiple keywords organized in a logical sentence. Place the keywords at the beginning of your description to achieve the best possible rankings.
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Keywords - This tag would include
a list of words and phrases that search engines use
to cross reference your site with user searches, list your keywords in order of importance. Don't repeat the same keyword more than 3 times and don't place them one after the other; you can get penalized for that. You should include
your organization name, products, location, common misspellings,
caps variations and plurals. Use individual words as well as
phrases.
You are
allowed up to 1000 characters (approximately 150 words) of
information. Use as many keywords as possible, include
everything you can think of that a searcher might use to find your
site. Be careful not to repeat keywords though. Repeating a
word will not get you a higher ranking, it may be considered
spamming by some engines resulting in your site being blacklisted,
penalised or banned.
(separate each word or
phrase with a comma)
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Owner - Name of owner(s).
Will not be indexed by a
search engine, but will provide a way for you to include this
information on your HTML pages.
Author - Name of author(s).
Will not be indexed
by a search engine, but will provide a way for you to include this
information on your HTML pages.
Email
reply to email address
Expires - The date and time after which the
document should be considered expired. If you do not fill in
this tag, it defaults to never.
Charset - Default HTML charset is ISO-8859-1 (Western
European 8-bit).
Language - Used to declare the natural
language of the document. May be used by robots to categorize by
language
Object Type - Categorized for search
engines.
Rating - Simple content rating.
Robots
- nofollow - this page will be indexed, but
links will not be followed
- noindex - this page will not be indexed, but links will be
followed
- index & follow -
this page will be indexed and all links will be followed
nofollow noindex index &
follow
Robot
Revisit Interval - Controls how often your document is
re-visited by robots.
4 days or 4 weeks or 4
months
Copyright - Insert your copyright
statement and name of author(s). They will not be indexed by a
search engine, but will provide a way for you to include this
information on your HTML pages.
Click "Generate Code" when you are
ready...
"copy and paste" the following code
between the
<head> and the </head> section of your
HTML.
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